Project 1 : Found it Electronics

About the project:

I examined the existing website and identified areas that could be improved to enhance site traffic. I delved into SEO strategies and conducted an interview with the store owner to gain insight into the desired modifications for the redesign.

Tasks:

• Examine existing website.
• Conduct an interview with the owner.
• Work on SEO strategies
• Build a Prototype.

After my research, I noticed:

Instances of repetitive information as well as missing things that could help out with the site. For example the phone number is repeated twice.

Site structure - the information is condensed on one page which, while not inherently problematic, but can be inconvinent for users to scroll through.

Navigation - Navigational elements are limited to the top of the page, causing inconvenience for users who wish to return to a specific section, forcing them to scroll around to find it.

Build a Prototype.

Interview with the owner:

Following my research, I interviewed the store owner to present the potential changes I could implement, seeking their feedback on my findings. Additionally, I inquired about any specific modifications they wished to make on their site.

Redesign

Leveraging my research findings and insights from the owner interview, I redesigned the site to enhance its visual appeal, as well as to attract a larger audience.

Updates

• Implemented a sticky navigation feature, allowing users to scroll through the site while retaining access to the navigation menu.
• Expanded the "About Us" section to assist users in recognizing the store's identity.
• Revamped the overall design to enhance the site's aesthetic appeal.
• Updated font size and color palette.
• Updated pictures of the store products.
• Added a "rewiews" section.
• SEO

Following these enhancements, users can effortlessly scroll through the site while utilizing the sticky navigation feature for seamless navigation. The "About Us" section provides detailed insights into the store's background. The site now boasts an aesthetically pleasing appearance, thanks to the updated fonts and images. I also optimized the site for search engines by incorporating additional keywords commonly searched for, aiming to increase site traffic. Additionally, I included a review section at the bottom of the page, considering it essential for user engagement.

Project Outcomes

Redesigned Site.

Aesthetically pleasing site.

What I learned

• Working on SEO.
• HTML.
• CSS.
• JavaScript.